Fred
Hey, I'm Fred シ
Creative director and product designer

15 years designing for phones, bikes, and even planes. Today I work as an AI engineer as much as a designer: I help my company build the product end to end, from the first prototype to production-ready code, shipping in days what used to take months.

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▲Designed Deblock, now 300K+ users
●Led design at Deblock through €1B+ in card volume
★Helped Deblock raise a €30M Series A
▲Designed Vero as it grew to 4M+ users
●Shaped Vero, 3M+ Android downloads
↗Led design at Wanted until Revolut acquired it
●Designed TAG Heuer Golf, 1M+ downloads
★TAG Heuer Golf, rated 4.7/5 on my watch and phone apps
▲Designed Once, 10M+ users in 32 countries
Services
Product Design · Creative Direction · Design Systems · Design Engineering · AI Workflows · Product Strategy
Stack
Figma · Claude Code · Xcode · Android Studio · Framer · Blender · Cinema 4D · Midjourney · GitHub
◯ Clients
◯ Carousels